The Effects of Brand Loyalty on Competitive Price...

Management Science 1990 / 03 Vol. 36; Iss. 3

The Effects of Brand Loyalty on Competitive Price Promotional Strategies

Raju, Jagmohan S., Srinivasan, V., Lal, Rajiv
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
36
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.36.3.276
Date:
March, 1990
File:
PDF, 2.06 MB
english, 1990
Conversion to is in progress
Conversion to is failed