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DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch
Bass, Frank M., Gordon, Kent, Ferguson, Teresa L., Githens, Mary LouVolume:
31
Language:
english
Journal:
Interfaces
DOI:
10.1287/inte.31.3s.82.9677
Date:
June, 2001
File:
PDF, 141 KB
english, 2001