Competitive Strategies for Late Entry into a Market with a...

Management Science 1990 / 10 Vol. 36; Iss. 10

Competitive Strategies for Late Entry into a Market with a Dominant Brand

Carpenter, Gregory S., Nakamoto, Kent
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Volume:
36
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.36.10.1268
Date:
October, 1990
File:
PDF, 749 KB
english, 1990
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