‘Managing Brand Equity: Capitalizing on the Value of a...

Journal of Brand Management 1993 / SUM Vol. 1; Iss. 1

‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’

Sutcliffe, Jack
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Volume:
1
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.1993.9
Date:
January, 1993
File:
PDF, 334 KB
english, 1993
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