Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research
Kalyanaram, Gurumurthy, Robinson, William T., Urban, Glen L.Volume:
14
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.14.3.g212
Date:
August, 1995
File:
PDF, 1.38 MB
english, 1995