ON THE NATURE AND PROPERTIES OF APPEALS USED IN DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS
PINTO, MARY BETHVolume:
86
Language:
english
Journal:
Psychological Reports
DOI:
10.2466/pr0.2000.86.2.597
Date:
April, 2000
File:
PDF, 412 KB
english, 2000