A cross-cultural comparison of brand extension success factors: A meta-study
Henseler, Jörg, Horváth, Csilla, Sarstedt, Marko, Zimmermann, LorenzVolume:
18
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2010.25
Date:
September, 2010
File:
PDF, 143 KB
english, 2010