Customer branding of commodity products: The...

Journal of Brand Management 2009 / 6 Vol. 16; Iss. 7

Customer branding of commodity products: The customer-developed brand

Pennington, Julia R, Ball, A Dwayne
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Volume:
16
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550131
Date:
June, 2009
File:
PDF, 120 KB
english, 2009
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