The effects of audio-visual and visual-only cues on...

Journal of Marketing Communications 2010 / 12 Vol. 16; Iss. 5

The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising

Wang, Alex, Muehling, Darrel D.
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Volume:
16
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260902970190
Date:
December, 2010
File:
PDF, 222 KB
english, 2010
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