Forecasting with a Repeat Purchase Diffusion Model

Forecasting with a Repeat Purchase Diffusion Model

Rao, Ambar G., Yamada, Masataka
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Volume:
34
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.34.6.734
Date:
June, 1988
File:
PDF, 1.27 MB
english, 1988
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