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What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
M. Eisenbeiss, R. Wilken, B. Skiera, M. CornelissenYear:
2015
Language:
english
DOI:
10.1016/j.ijresmar.2015.05.007
File:
PDF, 862 KB
english, 2015