Transfer of Marketing Know-How in International Strategic Alliances: An Empirical Investigation of the Role and Antecedents of Knowledge Ambiguity
B. L. SimoninVolume:
30
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8490079
Date:
September, 1999
File:
PDF, 691 KB
english, 1999