Transfer of Marketing Know-How in International Strategic...

Transfer of Marketing Know-How in International Strategic Alliances: An Empirical Investigation of the Role and Antecedents of Knowledge Ambiguity

B. L. Simonin
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Volume:
30
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8490079
Date:
September, 1999
File:
PDF, 691 KB
english, 1999
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