Building a corporate brand: The internal brand building...

Building a corporate brand: The internal brand building process in Swedish service firms

Åsa Wallström,Ted Karlsson,Esmail Salehi-Sangari
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Volume:
16
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2008.18
Date:
August, 2008
File:
PDF, 130 KB
english, 2008
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