The role of embeddedness for resource integration:...

Marketing Theory 2015 / 03

The role of embeddedness for resource integration: Complementing S-D logic research through a social capital perspective

Laud, G., Karpen, I. O., Mulye, R., Rahman, K.
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Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593115572671
Date:
March, 2015
File:
PDF, 337 KB
english, 2015
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