Curiosity generating advertisements and their impact on...

Curiosity generating advertisements and their impact on sport consumer behavior

Park, Seong-Hee, Mahony, Daniel F., Kim, Yukyoum, Kim, Young Do
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Volume:
18
Language:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2014.10.002
Date:
August, 2015
File:
PDF, 572 KB
english, 2015
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