![](/img/cover-not-exists.png)
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong-Hee, Mahony, Daniel F., Kim, Yukyoum, Kim, Young DoVolume:
18
Language:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2014.10.002
Date:
August, 2015
File:
PDF, 572 KB
english, 2015