Effects of Country-of-Origin and Product-Attribute...

Journal of Consumer Research 1989 / 09 Vol. 16; Iss. 2

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

Hong, Sung-Tai, Wyer, Jr., Robert S.
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Volume:
16
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209206
Date:
September, 1989
File:
PDF, 1.01 MB
english, 1989
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