Market Development Using New Products and New Customers: A...

European Journal of Marketing 1993 / 03 Vol. 27; Iss. 2

Market Development Using New Products and New Customers: A Role for Perceived Risk

Mitchell, V‐W., Boustani, P.
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Volume:
27
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569310026385
Date:
March, 1993
File:
PDF, 464 KB
english, 1993
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