Transforming from the goods to the service-dominant logic

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  • Transforming from the goods to the service-dominant logic

Transforming from the goods to the service-dominant logic

Skalen, P., Edvardsson, B.
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Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593115596061
Date:
August, 2015
File:
PDF, 218 KB
english, 2015
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