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Introduction: theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep, Eräranta, Kirsi, Moisander, JohannaVolume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1078396
Date:
October, 2015
File:
PDF, 357 KB
english, 2015