A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors
Huh, Jisu, Delorme, Denise E., Reid, Leonard N.Language:
english
Journal:
Journal of Health Communication
DOI:
10.1080/10810730.2015.1033116
Date:
August, 2015
File:
PDF, 686 KB
english, 2015