Advertising in social network sites – Investigating the...

Advertising in social network sites – Investigating the social influence of user-generated content on online advertising effects

Knoll, Johannes, Schramm, Holger
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Volume:
40
Language:
english
Journal:
Communications
DOI:
10.1515/commun-2015-0011
Date:
January, 2015
File:
PDF, 918 KB
english, 2015
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