How price display influences consumer luxury perceptions

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Journal of Business Research 2015 / 8

How price display influences consumer luxury perceptions

Parguel, Béatrice, Delécolle, Thierry, Valette-Florence, Pierre
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.08.006
Date:
August, 2015
File:
PDF, 1.07 MB
english, 2015
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