Getting to global: An evolutionary perspective of brand...

Getting to global: An evolutionary perspective of brand expansion in international markets

Townsend, Janell D, Yeniyurt, Sengun, Talay, Mehmet Berk
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
40
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/jibs.2008.87
Date:
May, 2009
File:
PDF, 337 KB
english, 2009
Conversion to is in progress
Conversion to is failed