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Getting to global: An evolutionary perspective of brand expansion in international markets
Townsend, Janell D, Yeniyurt, Sengun, Talay, Mehmet BerkVolume:
40
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/jibs.2008.87
Date:
May, 2009
File:
PDF, 337 KB
english, 2009