Market Research and Innovation Strategy in a Duopoly

Market Research and Innovation Strategy in a Duopoly

Lauga, Dominique Olié, Ofek, Elie
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Volume:
28
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0409
Date:
March, 2009
File:
PDF, 361 KB
english, 2009
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