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Modeling Heterogeneity in The Satisfaction, Loyalty Intention and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Level
Larivière, Bart, Keiningham, Timothy L., Aksoy, Lerzan, Yalçin, Atakan, Morgeson, Forrest V., Mithas, SunilLanguage:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.12.0143
Date:
July, 2015
File:
PDF, 425 KB
english, 2015