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[ACM Press the fourth ACM international conference - Hong Kong, China (2011.02.09-2011.02.12)] Proceedings of the fourth ACM international conference on Web search and data mining - WSDM '11 - Efficient online ad serving in a display advertising exchange
Lang, Kevin, Bindeberger-Ortega, Michael, Nagaraj, Sunil, Stata, Raymie, Delgado, Joaquin, Jiang, Dongming, Ghosh, Bhaskar, Das, Shirshanka, Gajewar, Amita, Jagadish, Swaroop, Seshan, Arathi, Botev, CYear:
2011
Language:
english
DOI:
10.1145/1935826.1935879
File:
PDF, 557 KB
english, 2011