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[ACM Press the 11th International Conference - Ulm, Germany (2012.12.04-2012.12.06)] Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia - MUM '12 - Two field trials on the efficiency of unsolicited Bluetooth proximity marketing
Ojala, Timo, Kruger, Fabio, Kostakos, Vassilis, Valkama, VilleYear:
2012
Language:
english
DOI:
10.1145/2406367.2406414
File:
PDF, 1.15 MB
english, 2012