New Product Preannouncements and Shareholder Value: Don't...

Journal of Marketing Research 2007 / 08 Vol. 44; Iss. 3

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

Sorescu, Alina, Shankar, Venkatesh, Kushwaha, Tarun
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.3.468
Date:
August, 2007
File:
PDF, 328 KB
english, 2007
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