Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach
Adekambi, Souleïmane A., Ingenbleek, Paul T.M., van Trijp, Hans C.M.Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.14.0087
Date:
August, 2015
File:
PDF, 282 KB
english, 2015