Monitoring the Dynamics of Brand Equity Using Store-Level Data
Sriram, S, Balachander, Subramanian, Kalwani, Manohar UVolume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.2.61
Date:
April, 2007
File:
PDF, 235 KB
english, 2007