Branding Alters Attitude Functions and Reduces the...

Journal of Marketing Research 2010 / 04 Vol. 47; Iss. 2

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

LeBoeuf, Robyn A, Simmons, Joseph P
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Volume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.2.348
Date:
April, 2010
File:
PDF, 893 KB
english, 2010
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