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Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand
Lee, Kyoungmi, Shavitt, SharonVolume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.2.222
Date:
April, 2009
File:
PDF, 198 KB
english, 2009