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Journal of Marketing Research 2015 / 09

Productivity Metrics and Consumers' Misunderstanding of Time Savings

de Langhe, Bart, Puntoni, Stefano
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0229
Date:
September, 2015
File:
PDF, 213 KB
english, 2015
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