The Role of Optimum Stimulation Level in Exploratory...

The Role of Optimum Stimulation Level in Exploratory Consumer Behavior

Jan-Benedict E. M. Steenkamp and Hans Baumgartner
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Volume:
19
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489400
Date:
December, 1992
File:
PDF, 488 KB
english, 1992
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