Measuring place brand equity with the advanced Brand...

Measuring place brand equity with the advanced Brand Concept Map (aBCM) method

Zenker, Sebastian
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Volume:
10
Language:
english
Journal:
Place Branding and Public Diplomacy
DOI:
10.1057/pb.2014.2
Date:
May, 2014
File:
PDF, 211 KB
english, 2014
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