The Measurement and Determinants of Brand Equity: A...

Marketing Science 1993 / 02 Vol. 12; Iss. 1

The Measurement and Determinants of Brand Equity: A Financial Approach

Simon, Carol J., Sullivan, Mary W.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
12
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.12.1.28
Date:
February, 1993
File:
PDF, 1.72 MB
english, 1993
Conversion to is in progress
Conversion to is failed