Understanding Relationship Marketing and Loyalty Program...

Journal of International Marketing 2015 / 09 Vol. 23; Iss. 3

Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

Beck, Joshua T., Chapman, Kelly, Palmatier, Robert W.
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Volume:
23
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.15.0010
Date:
September, 2015
File:
PDF, 1.81 MB
english, 2015
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