The Effects of Transaction-Specific Investments in...

The Journal of Marketing Theory and Practice 2009 / 9 Vol. 17; Iss. 4

The Effects of Transaction-Specific Investments in Marketing Channels: The Moderating Role of Relational Norms

Brown, James R., Crosno, Jody L., Dev, Chekitan S.
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Volume:
17
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679170402
Date:
September, 2009
File:
PDF, 348 KB
english, 2009
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