Frequent Flyer Program: a case study of China airline's...

Frequent Flyer Program: a case study of China airline's marketing initiative—Dynasty Flyer Program

Jyh-Yih Yang, Abby Liu
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Volume:
24
Year:
2003
Language:
english
Pages:
9
DOI:
10.1016/s0261-5177(03)00007-4
File:
PDF, 144 KB
english, 2003
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