![](/img/cover-not-exists.png)
Frequent Flyer Program: a case study of China airline's marketing initiative—Dynasty Flyer Program
Jyh-Yih Yang, Abby LiuVolume:
24
Year:
2003
Language:
english
Pages:
9
DOI:
10.1016/s0261-5177(03)00007-4
File:
PDF, 144 KB
english, 2003