Advances in Advertising Research (Vol. VI) || Understanding...

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Advances in Advertising Research (Vol. VI) || Understanding Agency-Client Relationships Better Through Clients’ Perceptions of Value and Value Antecedents

Verlegh, Peeter, Voorveld, Hilde, Eisend, Martin
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Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-658-10558-7_9
File:
PDF, 592 KB
english, 2016
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