When Does Retargeting Work? Information Specificity in...

Journal of Marketing Research 2013 / 10 Vol. 50; Iss. 5

When Does Retargeting Work? Information Specificity in Online Advertising

Lambrecht, Anja, Tucker, Catherine
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Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0503
Date:
October, 2013
File:
PDF, 235 KB
english, 2013
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