Under the marketers' radar: Commonly ignored triggers for...

Journal of Marketing Management 2011 / 12 Vol. 27; Iss. 13-14

Under the marketers' radar: Commonly ignored triggers for brand repertoire changes

Bogomolova, Svetlana, Grudinina, Olga
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Volume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2011.625037
Date:
December, 2011
File:
PDF, 385 KB
english, 2011
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