Effects of Fit, Consumer Involvement and the Number of...

Journal of International Consumer Marketing 2015 / 10 Vol. 27; Iss. 5

Effects of Fit, Consumer Involvement and the Number of Celebrities on Consumer Behavior in an Emerging Market

Wang, Haizhong, Chao, Paul, Wang, Jing Yi
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Volume:
27
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2015.1047004
Date:
October, 2015
File:
PDF, 439 KB
english, 2015
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