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A Longitudinal Assessment of Consumers' Attitudes Toward Accounting Advertising
Moser, H. Ronald, Freeman, Gordon L., Loudon, DavidVolume:
36
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2015.1046777
Date:
July, 2015
File:
PDF, 288 KB
english, 2015