Accurate Retail Testing of Fashion Merchandise: Methodology...

Marketing Science 2000 / 08 Vol. 19; Iss. 3

Accurate Retail Testing of Fashion Merchandise: Methodology and Application

Fisher, Marshall, Rajaram, Kumar
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Volume:
19
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.19.3.266.11800
Date:
August, 2000
File:
PDF, 182 KB
english, 2000
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