Consumer Heterogeneity and Competitive Price-Matching...

Marketing Science 2001 / 08 Vol. 20; Iss. 3

Consumer Heterogeneity and Competitive Price-Matching Guarantees

Chen, Yuxin, Narasimhan, Chakravarthi, Zhang, Z. John
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Volume:
20
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.20.3.300.9766
Date:
August, 2001
File:
PDF, 240 KB
english, 2001
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