Marketing strategy decisions for brand extension success

Journal of Brand Management 2015 / 8 Vol. 22; Iss. 6

Marketing strategy decisions for brand extension success

Athanasopoulou, Pinelopi, Giovanis, Apostolos N, Avlonitis, George J
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Volume:
22
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2015.27
Date:
August, 2015
File:
PDF, 319 KB
english, 2015
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