Factors Affecting the Choice of Channels

Factors Affecting the Choice of Channels

Tse, Alan C. B., Yim, Frederick
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Volume:
14
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v14n02_07
Date:
April, 2002
File:
PDF, 712 KB
english, 2002
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