The Multivariate Revolution in Marketing Research

Journal of Marketing 1971 / 04 Vol. 35; Iss. 1

The Multivariate Revolution in Marketing Research

Jagdish N. Sheth
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Volume:
35
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250558
Date:
April, 1971
File:
PDF, 1.60 MB
english, 1971
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