Best–worst scaling: A new method for advertisement...

Journal of Marketing Communications 2015 / 11 Vol. 21; Iss. 6

Best–worst scaling: A new method for advertisement evaluation

Massey, Graham R., Wang, Paul Z., Waller, David S., Lanasier, Evi V.
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Volume:
21
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2013.828769
Date:
November, 2015
File:
PDF, 412 KB
english, 2015
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